Knew the mega-up day was coming. What a terrible time to be short. The Fed succession controversy is diminishing. U.S. involvement in the Syrian war is delayed (not passing judgment on this politically or morally, but it IS good for the markets). The Fed is communicating that the tapering will be slow. And NRF is growing its earnings.
How does it feel to be a short swimming AGAINST those currents?
You are on the right track. When they give a two week notice of a presentation to analysts on Oct 1, you know that the story is still good. Look for a confirmation of expectations given during Q2 earnings conference call.
I think you have to wait for good news and short covering to have your mega-up day. It certainly was not today where the pushback started shortly after the opening pop. I did not see any short panic this morning, even at the pop. IMO, it's going to take good news to break the short determination to keep smacking the price down.