i think starberri has a decent plan, if i may put words in his mouth, short in the high 20's and close out a buck or two below where he shorted. i imagine he'll cover quickly if it goes up. the $44 all time high is a big lie. it is really about $37 or so. there should be a haircut from its all time high of some amount, 30% ?
it doesn't mean others shouldn't accumulate in the mid to low 20's. i don't know that i'd go long at $28 as i expect it (and the market) to go lower.
but i certainly don't expect a collapse/disaster. if there is one then i'll be buying shares via my naked 22.50 puts.