Wendy’s challenged McDonald’s to a taste duel for fries and found that 56% of consumers preferred Wendy’s fries over those of McDonald’s. McDonald’s got 39% of the votes with the balance being “no preference.”
Sorta, WEB fries are better on my personal taste test than Mcd's.
BUT, I rarely go to either; so when I do, it's to Mcd's for the coffee and breakfast deal ($4, or so, and I'm outta there) at 5:30, 6:00 am on an interstate, or my local, or to WEN because I have time, and I know the food is going to be fresher and better.
It's not like a choice between Chinese, or Mexican Style Food.
It's the same stuff, just done up differently. And that is what drives sales. Other than CONvenient locations. And I went to a WEN just off I-% in Feb. where they wouldn't honor the coupon I had, and the person working at the counter looked like they hadn't showered in a few days.
I left. And went over to the McD's drive thru. for a ball park $5 order.
And sold more shares for a small profit shortly thereafter. Have some now, but won't hold them for long, if my next visit is greeted by a person with the same persona and attitude.