Well as much as there was a small gain in Rev's, obviously the 7-11 deal has not had the impact that the large Q-1 figures had indicated. Down the road it's going to be hard to know what is really going on. Even with management exuberance, it seems that this is going nowhere fast.
I've bought and sold this stock since I drank a bottle of diet black cherry at a ST. Louis bread company store in St. Louis, Mo nearly 12 years ago. I've watched multiple CEO's take and drive this company into the mud, as the BOD has sat on their collective thumbs. I've watched it go from under a dollar a share up to 32.00 per share. Watched as Cramer and his buddies shorted back to under a dollar. I've watched Whoop#$%$ do a number on the bottom line. Watched as they hired a P.R. dude that wrestled millions of shares for his endorsement, and then lost his next two matches, what a fiasco that was. I watched haplessly as Ricci but bikes out front of the business to power the lights, what a joke. I am still a large shareholder for one reason. Growth. At some point, I'd like to actually see growth. 7 -11 is going to fizz out, just like every other initiative, and just maybe, they might at some point find something that does not collect dust, and could possibly be a "Monster". I like the fact that Jennifer Cue has stabilized the company, and thus, we may live to fight another day. I only provoke Nuttie, because he has said all along they were going bankrupt. I have never thought that. I merely laugh every time they land a new deal. What happened to fountain? Will 7 - 11 even restock, oh wait, will they ever re-order. I doubt it. Lemon-coo-koo may not fly, but if they mix it with Vodka and southern comfort, you might get something there.......sarcasm.
Yep, you ranted and screamed that ole jonsey was going BK for the last three years, and here they are, still in business, still producing soda, and profitable. Funny how wrong you were.