Indeed my friend.
Sentiment: Strong Buy
Look at their balance sheet, they are strong as a bull and will survive. They just need to market their product and tweak it a bit to be the #1 provider of fitness watches. They are fine.
Nike is over sold. The stock is exhausted and is already priced in for any earnings loss, so I wouldn't bet against it. Sold put options to own 100 shares of Nike soon.