Kroger product is in the stores and prices are coming down. Pleasantly surprised. Manager gave me full tour and then opened up a new check out just for me. Filled me in on what stores are remodeling and what stores appear to be closing. So far I'm impressed. There are a few glitches in getting product in but they are being worked out. My Kroger, Marianos, and PIck cards are all worn to the nub so the mgr was nice enough to give me all the ad prices and free offers.
You have already done it by buying VLGEA. Good dividend, high volume stores over a million per week. Will benefit from the Fairway and A&P bankruptcies. A good buy under $25. Now its heading for $30. Hold on but if drops under 25, load up again. Whole Foods is a buy under 30. Kroger under 35. The rest are junk. VLGEA has little downside with a stock market crash. WFM and KR are widely held and vulnerable in a crash, but long term good investments.
Kroger can run some really good $1M week stores. Fred Meyer, a few QFCs, and a few midwest Kroger stores are over $1M per week. Operations are really good. Not as good as Mariano's in most areas but does exceed Mariano's in a few areas. Keep in mind the Mariano's model was not sustainable. Kroger will just have to find a way to be profitable at $700k per week. Yes we are going to miss what we loved most about Mariano's - excellent service and low prices. But we must now accept decent service and fair prices. Kroger's new Main & Vine format is really nice. Not as nice as Whole Foods, but they are 85% there which took guts and sometimes guts is enough.