And don't forget the revolutionary 1" drive development programs for mobile phones. Now, that was an R&D endless business lunch with overseas opportunities. And they went at least 4 generations with narry yield issue. It was really interesting (at the time), if odd, vastly expensive and pointless. Much like hybrid drives. Yeah, this mgmt team is sailing thru rough seas, too bad the compass is off a bit.
Don't forget STX didn't need to do He because they had HAMR in their back pocket. They still do!
My point was that a bunch of executives (execute, execute, kill) are now salarying their way out of lost performance bonuses to reach that golden parachute on the way down. And HAMR is much like fusion. Imagine retiring after never having dealt with a multi-factory shutdown due to obsolete technology resulting in yield issues with last (not latest, which isn't quite shipping yet either) generation technology while listening to lectures from technologists about that bright future, just 5 years away, again, and again, and again. After 20 years of hype, only the HP memristor has retired more "c-suiter's" than HAMR besides the leader, fusion.
Obviously, STX mgmt has again adapted to a performance based pay system because the bonuses were getting excessive. My how times change.
"Among the 11 companies where pay rose, seven saw stock prices decline at for the year. The company with the sharpest decline was Seagate Corp., which has operations in Longmont. It's share price declined 41.5 percent, even as executive compensation rose 30.92 percent, according to Morningstar."
I was reading this in the paper here in Longmont this morning. That HAMR 5 year plan is starting to really pay off for some folks. Times must be good and getting better. WDC has always been wrong on market predictions anyway. TAM can't shrink anymore. Not with W10 and hybrid drives sweeping us into the future.
Good news all around then. Time to celebrate apparently.