I can see strong reasons why several companies could be interested.
!. ) Improve their reach from a marketing perspective
2.) Get into the world of tele-shopping for a much lower cost than a raw start up
3.) the ability to drive their marketing message 24/7 and develop additional revenue
4.) The ability to develop a platform for proprietary brands to enhance their profitability.
5.) To develop a true multi-channel presence providing synergy across the platforms while driving the recency , frequency, monetary direct model.
There are more but these are enough to buy the company at a premium of 2x the current market cap.