So, is the solution to make white vehicles illegal? Except of course at night, when black vehicles will be illegal. Wow, a solution to a dangerous situation and politically correct as well!
The new investment model? Make our good news look even better by surrounding it with bad news? Why, it is pure brilliance! Every kid should keep this in mind when it comes time to bring home the report card: a C in math will look a lot better if it is surrounded by D's and F's in English, social studies, and physical ed.
So now the inside speculation is that EM wants to get into the socialized transportation business, i.e. no longer having private ownership of cars. Good idea, but in major cities, many people already have given up cars (or never had them) and with Uber and other such services, the need for private cars is further reduced. There are even short-term one-way bicycle rentals in many cities.
This strikes me like a kid who starts eating his salad, but two bites into it, decides to have ice cream, because that is what he wanted all along.
Conversely, if you are long, at what point do you decide to take profits? Bad news eventually gets someone's attention and even if it only scares off those who are thinking of buying, that'll be enough to start an avalanche.
Top secret? Can you imagine anyone else offering to share something that is top secret? Can you imagine that instead of a CEO, it was a politician, military leader, nuclear scientist, or any of the President's advisors offering to share a top secret?
Who else is tweeting the hope to present a top secret master plan by the end of the week? Did he dream up this plan over the weekend? With the autopilot accident, missing targets, and bid for Solar City, why hint about a plan now? Shouldn't that have been part of the secondary offering?
My guess is that they are working on an autopilot for management: you just set the goal and the autopilot barks out orders to the production and sales departments. The annual meeting will even be conducted by the management autopilot. That will give human management more time to work on the visionary goals and check their Twitter account.
Don't you wish you could tell your boss to ignore your past promises? Why should he? Well, because you promise that your next promise is going to be even more amazing. All those promises of the past really weren't worth your time and effort; you need to work on something really big and important. Of course, you're going to need a pay increase if you're going to be properly motivated.
The Master Plan is to create more Top Secrets that can be dispensed as needed whenever there is an autopilot crash or they don't meet projections.
If this mention of sharing a Top Secret works in driving up share price, I think we'll see other execs doing the same thing. You can imagine GE, Goldman Sachs, and various near bankrupt coal companies using the same strategy. In fact, the politicians will use it: "I have a top secret plan for improving the economy and ending terrorist attacks. However, I can't share with you until I'm elected."
Musk has to be laughing out loud, though of course he'd abbreviate that with a Twitter post. I bet he watched Animal House and got the idea from "Double-secret probation."
- form a new country
- drill to the center of the earth to access that energy
- change the daylight hours so that solar power is always available
- form a new political party and run for president
- move people using the Star Trek system
- use wind power to move ships (someone might have already tried that)
- change annual shareholder meetings to allow voting via twitter
The new way of doing business, I guess.
- You give hints of big things to come on social media
- You sell stock in a secondary offering, but don't disclose your long term plan.
- You take the focus off of the bad press about actual business performance and a potential problem with software by hinting that you'll share something revolutionary.
- You refer to your plan as "top secret", but want to share it with the world. (I always thought that secrets were limited to just a few people. I guess that redefining the word "secret" is part of the revolutionary thinking.)
I get a distinct "grade school boys on the playground" feeling about this, but that's the new way of doing business.
I wonder what will happen when a significant percentage of cars have autopilot, but manufactured by different companies. How will the cars react when there is an impending crash? Will the vehicles both correct in such a manner that their corrections cancel each other?