Please read this again. You drew the wrong conclusion because you have a bias and your bias blinds you. I am warning Put buyers and shorts that they are betting against the Fed and therefore they cannot win. Now that the Fed has become autonomous, it has total control of the US stock market, just as Japan has total control of its stock market. In fact, the Fed is traveling the path of Japan's BoJ with about a ten year lag. Greenspan repeatedly warned Japan not to interfere with its stock market when he became FedHead, only to do exactly what Japan did when he (Greenspan) started manipulating our stock market. After his success, Bernanke and now Yellen have essentially become the stock market. And, like BoJ, the Fed is untouchable.
Please keep in mind that you are not betting against ULTA when you buy puts or short ULTA. You are betting against the most powerful entity in the history of man; the Federal Reserve. The Fed keeps its very heavy thumb on the scales at all times in the guise of worrying about the economy but in practice to ensure that its parasite TBTF banks have a fattened host to feed off. And the Fed is 10X as powerful as it was only 8 years ago. The Fed poured gasoline on the fire between 2002 and 2008 and then, when the fire finally went out of control due to its feckless manipulations, the Fed put its firefighter caps on and acted like the 'heroes'. The Fed's reward for being the arsonist / firefighter was a huge transfer of 'regulatory' authority to the Fed. It now "regulates" the very banks that own it and sit on the NY Fed's Board of Directors. It manipulates and controls the US stock market just like the BoJ manipulates the Japan stock market.
You are not betting against ULTA. You are betting against the unaudited, unelected, untouchable, autonomous Federal Reserve that has absolute control over its stock market. The Federal Reserve is now more powerful than all 3 branches of the US Government combined.
to a buyout. I expected AMED to buy Almost Family three years ago. I am holding based on this premise. It's only a matter of time. The boomer floodgate is cracking open. Even if the Obama Death Squad continues its practice of denying care to those who are 'too old' to benefit in order to fund healthcare for illegals and the "disabled", elder care demand should skyrocket within the next 20 years. These companies are untapped gold mines.