My guess is most people sell calls because they have little faith that AAL is going to take off anytime soon. Its also a good way to make money. I keep a core position and buy more stock on significant dips of several $$$. Bought more at $32, waited for some recovery and then sold Jul $35 calls for $1.70, which expired worthless. Then sold Aug $35 calls for .79. My shares were called away after the close. So I received $2.49 per share total on my calls, and still got to keep the $3 appreciation from my buy price. Not a bad strategy because there is a good chance AAL trades in a range rather than soaring into the $40's. But that's OK too, because if it hits $40 I'll sell calls against my core position. I admit part of this is patience. When a stock appreciates, I like to make money on that move--not just feel annoyed when once again the stock pulls back. When I can make over 10% in a couple months I'm very happy with it.
I like the headline on the AAL page that reports Imperial has a $90 price target. But I would also be very glad to see $40.
Love it when that happens. Yesterday Goldman said there are better internet security plays than CYBR, and after a brief morning swoon, the stock is up nearly 5% for the day. Hopefully AAL keeps climbing.