I can't sell my position, sir. It is a company-directed 401k - CVO being the company.
And don't trust the margins. There are smoke-and-mirrors like this at least once/year. They will push back production on less profitable orders until the next quarter to have a better and more profitable product mix. The effect isn't real. They certainly aren't making any pricing power plays.
But I am invested in the company; through the company 401k.
I was so thrilled to see that CVO common stock was such a prominent part of the investment proportion. [/sarcasm]
Go on thinking that this heavily-leveraged, declining margin business can be profitable long-term. Your thoughts are different than mine and you are free to invest where you like - that's why America is so great.