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V.F. Corporation Message Board

unitedfood 3 posts  |  Last Activity: Nov 20, 2015 6:19 PM Member since: Apr 17, 1999
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  • unitedfood unitedfood Nov 20, 2015 6:19 PM Flag

    for anyone wondering... the 194 percent growth figure which i have asserted is way low came from Deutsche Bank...

    "In the week ended Nov. 14, Under Armour's athletic footwear sales rocketed 194.9% from a year earlier, according to a report by Deutsche Bank..."

  • unitedfood unitedfood Nov 20, 2015 5:58 PM Flag

    I should add that press reports indicate that as of June, Curry overtook Lebron in jersey sales...with recent press reports just this past week noting that Curry jersey sales are up over 600 percent since last year...

    so yea... the notion that UA basketball shoes will ONLY be up 194 percent is way way off... and way way low even if you believe that curry2s only do one half of lebron's sales....

    later, doc ufood

  • who is going to sell more shoes this year lebron or curry... ok lebron you say... fair enough... of course you say... putting aside whether that is accurate which i concede is likley ... how much less is where we come up with different numbers

    so last year alone lebron accounted for $325 million ... (out of the 2.6 billion basketball market)

    lets say curry2s only do slightly less than half that.... comes to around $160 million

    last year UA accounted for 1 percent of the basketball market or just $26 million... if they do 194 percent greater than sales will come to around $75 million.... that seems way off and way low

    in terms of percentage the true growth should be over 500% growth then if sales are indeed merely 1/2 of lebron's....... anything more than 1/2 lebron's shoe sales and the growth is even higher....

    thus 194% up really is a gross underestimation...

    simple math


    doc ufood

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