not with that last report, I wouldn't be saying they should present. and you are right, I plan to annoy you until the day you die or until this company shows continued growth and profitability, whichever comes first. :)
Does anyone know why they are doing this? It doesn't seem to make sense when they aren't showing progress?
Good plan, but who would buy it? It has to be fixed. I'm not saying Kurt needs to go, but he needs some better help.
It looks like Lantronix is going to put on a good display there. This is a good thing and they really need to put their best foot forward. Being a best kept secret doesn't work when trying to sell. NOW, if the company's marketing department was really good, they would video record the showing and demonstrations and put it on their site and youtube. Maybe have someone walk through the demonstrations on video and put it up for people to watch. It will be interesting to see what the Kondo Kagaku robot will be like. They have a website that google will translate into English.
what in the world happened to that company ELON? I remember selling my stock in it in the 20's. I moved it over here, but those were the good old days. Now it's in the low 1's.
GREAT! THIS IS WHAT IS NEEDED. They are doing a webinar on the SLC 8000 to show how it works and why it is needed.
Webinar Invitation from Lantronix
Lantronix® Enterprise / ITM
How to Effectively Access and Manage Remote IT Equipment
The Webinar will be presented by:
Jinu Choi, Product Marketing Manager for the ITM product line at Lantronix
For your convenience we will host 2 Webinars:
Webinar 1 (Americas)
Date: Tuesday February 24, 2015
Time: 8:00 am PT / 11:00 am ET
Do you mean by purchasing VPN connections through a firewall? Well, this allows to get into the network also through cellular and dial up if needed in case the Internet is down. But you bring up a good point which is why I feel marketing is not good. Marketing should answer this question: why do you need it? And this question: what problem does it solve? And yet another question: how much time and money is solved by buying it? Marketing doesn't answer this question. It doesn't show real world usage of it. All that they present is on their website and say: "this is what it can do." It's not enough. When I talk with the president of the company and I say to him, we should buy this for $6000, he is s going to want to know how this will help him. If I can't explain why, it doesn't get purchased.
Time is running out because 90% of their current revenues are old products that they haven't been able to replace yet with new product revenues. There is not a cycle here. There are old products keeping them afloat that are having a much longer life than expected. Time is indeed running out.
xDirect--is Serial-to- Ethernet device server. Since most computers and devices have had ethernet in them for the last 20 years, this probably is not going to be the most popular item in the world. How many businesses seriously need this? 5,000 at most? It's a low volume product. How much are they? $100. So, the business potential here is: $500,000 at most? They would have been better off releasing a new iPhone case.
So, there you have it. Lantronix's products don't sell well because the company doesn't 1) promote them 2) have a good naming scheme for them 3) describe what they do and why busiensses need them (through videos) 4) have not been updated to get a greater market audience to become high volume products and 5) were designed from the beginning to address markets where purchase volume will be very limited.
Basically, you have a company that is not functioning well in different areas and this HAS to change or else when legacy products drop, so will the company. TIME IS RUNNING OUT.
xPico WiFi--this product was no doubt develop to replace the xPort someday, but since only sharing 10% of the new product revenues, it appears to be having a rough start. The website does a good job of describing it and youtube has a few videos on setup. Maybe this one will just take more time.
Lantronix SLB--Remote Branch Office Manager. This product may work well, but there aren't any videos on it--not even youtube. Can't see how it works. It does have a 30 day trial, but again, no customer usage stories. Tweaktown did a FANTASTIC review of this and praises the product greatly, BUT IS THIS REVIEW ON THE COMPANY'S SITE'S PRODUCT PAGE? No. Why not? Poor marketing of course. Someone from the company should do a walk-thru video fo what was said in Tweaktown.
SpiderDuo---a product with a hard-to-use interface that most likely only has one market--server hosting companies. If updated with faster video compression, focus on being easy-to-use with modern video interface support, it could have unlimited help desk sales potential, but it continues being what it is, an old product with a name given to it that is difficult to figure out.
xSenso--a product released 2 years ago that has nothing to go with it. On the website, it says there are a family of products related to it. There are 3 different versions, but not 3 different members. Where after 2 years are these members? "xSenso product family comprises feature-rich, low cost solutions for remote sensor monitoring and process control." The company must think their customers are morons if they can keep an out-of-date product description online for 2 years and expect them to buy the product. Any video of this product? No. Not even youtube. How is it suppose to sell? Seriously.
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So, the question is--why are new products only 10% of the company's revenues?
Let's look at the TOP products that are on the homepage of the company's site. These are the "flag ship products" or they wouldn't be up there. Before one can write products off as failures, one has to give a good attempt at marketing/selling them.
SLC 8000 - the company's new product, which I have hope for, just came out a few months ago so it did not have time to contribute to revenues. Recently, the company sent a trade-in offer for this product to their customers. It has good videos and a free-trial. It needs to be talked about more however.
xPrintServer Cloud Print--for $155.56, it's a little hard to figure out who is the target market for this? And maybe the target market doesn't know if this product is for them either. It doesn't say "home" and doesn't say "office" and doesn't say "enterprise" so it is anyone's guess. If it is for home, it is over-priced. It won't be a big seller. Did someone just through a "cloud" label on it and figure it would fit into with the naming scheme of the other products? Is this person still with the company? and if so, why? This product is not in any big box retailers that I know of. How many reviews came out for it? three total? Not many people know about it and distribution is not very good. Amazon product reviews are mixed. I own this and all other xPrintServer versions.
xPrintServer iOS Products--most issues of these products are similar to that of the xPrintServer Cloud Print. Naming, pricing, and distribution is not very good. Again, not many people know about these products and distribution is not very good.
PremierWave XC HSPA+--has anyone seen ONE customer usage story fo this product in the 1.5 years it has been on the market? Or is this a "build it and they will come" type of product? IF there were any customers using it, wouldn't the company have mentioned it?
I think the CEO will still have to respond to why the products created so far since he's been there hasn't had much of an impact. Though, you are right, adding a new person is like adding a new coach in football. They add someone, the fans get excited, and then he goes away and they add someone new and give more hope. I was reading that today's CTO is like the Vice President of Engineering. If this is true, I wonder if Miller is leaving. I don't know how old he is, but maybe he is ready to retire. I think you are right, he did his job, he produced what was asked, and they do a very good job making products. Their R&D is definitely the strength of the company. So who is the visionary at a company suppose to be? The CEO like Steve Jobs was? The CMO? Some person in a corner cubicle that suggests things? A team that gets together, researches, analyzes, debates, and comes up with products that they are sure there will be high demand for? Why wait just a little longer? If the CTO won't change things, then what will be different that we only wait a little longer and not forever like we have been waiting? Unless the CTO is going to replace the VP of Engineering, I don't see how helpful this move will be to the company. The CTO is higher on the food chain. I thought at first maybe they are just posting that job, but Miller will be the new CTO, but they wouldn't have to do that, they would just promote him to that role. If the reason they are looking for someone is to help determine what products to make, I don't think this will solve their problems. I'll say this for the 100th time, nobody I know has heard of the xPrintServer. How do they solve this problem?
When they go after a CTO, the CTO needs to be a visionary that knows where things are headed and where the demand will be. Those are the two most important requirements. Let's say that you are a sales person at the company and you try to sell the product, but few are buying it. So you say "we need products I can sell!" So what needs to happen here? Do the sales people suggest the products the company makes? Or does marketing? Who figures this out? Do they hire a psychic to talk with Steve Jobs? I don't know if they need a CTO, but they do need a CMO.
They could produce a real live looking pet animal toy that can do everything a real pet does, but go to the bathroom, and nobody would know it existed to buy it since they wouldn't tell anyone about it. The CTO hunt does give an indication that they don't think their new products are doing so well. But they have ALWAYS thought that their products don't do well because they aren't making products in demand. This has been a criticism with Nussbaum and Chase, and its probably still going on. BUT I think it is more than that. It's definitely marketing and sales. You can have a homerun product, but if nobody knows about it, forget it. What if Apple stuck the original iPod in the back part of their site somewhere and didn't advertise or distribute it through their retailers? I've seen other situations where a company kept making products and didn't sell many of them, but they were then bought-out. They were building what they thought another company wanted to acquire. I don't think this is the case here however.
I wonder if Daryl Miller is planning to leave or if this is going to be a new position. I think they need a Cmo before a cto. Just my opinion.