I first went short on this stock at the Icahn news at roughly $488, added a few at $502 later. Now I have 655 short. I was really frightened about the new phones while I was going short. I wish I had enough courage to have shorted up to 2000 of this thing. It's possible we'll see bottom at $370 in 2 months. There's no more innovation at AAPL. They're merely painting over the house that Steve Jobs built. It's such a pity that BBRY is chickening out. They make better products now than ANYONE.