What this company needs more than anything is a CEO with the balls to make a difficult decision that involves some risk.
And can we please all agree there is no itv?
it seems obvious to everyone but them. ceo, cfo equal complete fails in my book. i actually think oppenheimer is worse because his decisions are no-brainers.
apple should have made it clear they were not going to announce pre-orders. i know they have never announced pe-orders, but the market was expecting it nonetheless.
apple needs to manage the media. they do the opposite.
apple also knew the market would be expecting them.
its the same old story repeating itself.
when has cook ever come out with positive news? or any news for that matter?
a bad pre-order number today would have been better than no number.
if you know you arent going to give the number let everyone know beforehand. cook is incompetent in the public relations department.
a large portion of aapl's decline and volatility is directly attributable to their lack of a public relations department. come on, nobody spoke up said the stock will tank if we don't announce sales numbers this morning. or, how about we tell everyone that we will not be announcing a sales number.
these guys are a joke. company silence works if profits are increasing. it actually has the reverse effect when profits are declining with no clear company strategy.
aapl has nothing to do with the markets. aapl is not going up anytime soon because the market does not like aapl. having sold 9MM phones in 3 days and the share price is below the share price when the phones were announced tells you it does not matter what they do. eventually if they keep buying back shares the share price will go up but those hoping for a 10% pop are likely to keep hoping.