Giant competitors in this market tells us that they believe that there is significant enduring revenue to be had and it removes all doubt that Fitbit is a fad. While it is not assured Fitbit will be among the winners, it is certainly the current leader and therefore among the favorites to achieve longer term growth in fitness wearables. The stock is cheap and i am in big. The fad concern has now been virtually eliminated. We are now betting on the vision, innovativeness, and effectiveness of Mr Park and his leadership team.