If Rochon can complete the deal for BTH, he will look like a bigger hero than he did with Mary Kay deal. The CVSL machine will breath new life into Visalus, bring it to market and he will be firmly established as the "Go To" liquidity partner for successful direct marketing companies.
Dont confuse shares outstanding with the public float. Insiders own 51% (or more now) of the 16.1m shares outstanding, so that would leave a little under 8 million and then institutions who own 5% or more own another 1.2m or so, knocking the public float down to 6,85m (verify at Yahoo Finance). Sources vary in how that calculate the float and some may be using stale figures, but we know its somewhere between 75 and 85.65% of the float that is sold short
Last night the NYSE released the updated short interest. and its now 85.65% of the public float. You can get this report by googling "short squeeze", clicking the second site that appears and entering the stock symbol BTH. The website is short squeeze dot xom but replace the x with a c and the dot with a .