I assume the following, if it becomes an actual treatment, would require open heart surgery, and would be more common than a transplant:
In this Lab at the University of Tel Aviv, the future of heart medicine is taking shape. Researchers have developed a bionic patch that can monitor and treat heart conditions in real time. (SOUNDBITE) (English) PROFESSOR TAL DVIR OF TEL AVIV UNIVERSITY'S DEPARTMENT OF BIO TECHNOLOGY, DEPARTMENT OF MATERIAL SCIENCE AND ENGINEERING AND THE CENTER FOR NANO TECHNOLOGY, SAYING: "Well, this is the first time that engineered tissue, thick engineered tissue, functional tissues, are integrated with electronics to become cyborg tissues, meaning that there is integration of machine and living tissues." That integration could potentially give doctors new options when treating a myriad of heart problems. The patch is comprised of live, lab-grown heart tissue and nano electronics embedded on a 3D printed scaffold. The team says the patch could offer an alternative to heart transplantation in the future by releasing medications as well as repopulating the defected area with cells that are capable of contraction. In the short term, the device could monitor and activate the entire organ as needed as well as alert a doctor to a potentially fatal problem in real time. (SOUNDBITE) (English) PROFESSOR TAL DVIR OF TEL AVIV UNIVERSITY'S DEPARTMENT OF BIO TECHNOLOGY, DEPARTMENT OF MATERIAL SCIENCE AND ENGINEERING AND THE CENTER FOR NANO TECHNOLOGY, SAYING: "The patient is sitting in his house and not feeling well and the physician immediately sees the condition of the heart on his computer and can remotely activate the heart: can provide electrical stimulation, can release drugs. And if you really think about this technology, we don't even need a physician because the cardiac patch can regulate its own function." As exciting as it may be, the bionic heart patch is still years from commercial viability.
Their experience with the old fresh and light was that their marketing did not pay off, whereas they were increasingly successful with private label. Now, once again they are planning to compete more vigorously in the brand space with a marketing push, the very same strategy which did not work last time. Perhaps it will work this time.
Do you know the potential for Loon? Apparently, Google is implementing a full scale project to bring good internet to Sri Lanka, and according to Business Week the next major source of business may be Indonesia.