In any case, Yahoo's deal with Yelp was long overdue. "Yahoo needed to do this investment a long time ago. The platform was just rotting," said a former member of Yahoo's local search team.
He said that local search in the US market was barely keeping up, and that international efforts were largely ignored. What's worse, the local-search technology itself had differed from global market to market, making it difficult to to execute on plans. Like many of Yahoo's woes, it was mainly a legacy problem: The platform for the, say, Korean market would be different from the platform for the US market, because of the siloed way those platforms evolved separately from each other.
Asked to estimate what a possible revenue share could be, the former Yahoo employee posited that it would be heavily in favor of Yelp, since it comes into the situation with more power thanks to the company's elevated cachet, helped by licensing deals with Microsoft, mentioned above, and Apple, which uses its content in Apple Maps. The person, who had knowledge of past Yahoo revenue share deals, guessed that the agreement could be lopsided to the tune of 70 percent Yelp, 30 percent Yahoo.
Yahoo decline to comment on the reported partnership. Financial terms, of course, have not been reported. But whatever they are, for Yahoo, it's worth it.