There are at least a few competitors - Vanquish and the new Sculpsure. New flatter handpieces don't work as well as the vacuum ones. Chin applicator will have competition with Kybella. It is expensive for the patient to do 6-8 cycles - Treatment to Transformation. No management buys, all sells. If you are looking in the future for positive earnings, it won't happen. Newer technology will come around and make this obsolete, like all the devices in this field. I don't think it should go up.