watchingatrainwreck, your numbers pinpoint the comp store sales decline. Consumables moved from 38% to 40% of their business. If the new consumables were generating any decent sales, the turn numbers should have grown proportionately as the turn rate is obviously greater in that classification.
By reducing their hardlines assortment, they've lost sales in that category. So in truth, they didn't increase their consumable sales, but rather reduced their hardlines sales with a weak assortment, which inflates the consumable percentage.
Rich, this isn't rocket science. You can blame the numbers on the weather and economy, but any merchant
(which you are not) will see right through them.