Look at TWTR's valuation and look at FB's valuation.
Consider how much folks talk about TWTR in the media and how much folks talk about FB in the media. It's TWTR TWTR TWTR on the news and in government. TWTR is THE utility for customer service and political revolution.
TWTR is a gold mine waiting to be tapped. We just need to be patient.
TWTR is basically the source of all information for journalists. Its power users are academics, politicians, celebrities and business leaders. FB wishes it had the kind of reach/impact of TWTR. This is actually an $80 stock.
I dare you to look on the Bojangle's FB page -- folks are absolutely ADDICTED to Boja. Every post has people from around the USA begging for Bojangles in their cities and states. When I was at Charlotte airport recently, the queue at Bo was never-ending. Bo's low price right now is simply related to "NYC arrogance" -- folks in NYC don't care about the South, but they do love biscuits.
If I was Bojangle's, I would start work on opening an "upscale" Bojangle's in NYC sooner rather than later. The quality of Bo's product is equal to or greater than places in NYC charging $7+ for a biscuit sandwich. Bo needs to be proud of its biscuit -- the buttermilk biscuit is the "great American bread," it's like the croissant is to France.
Again, $17 for Bojangle's is a massive bargain. Bojangle's is hugely popular -- people will pay extra for Bojangle's when they will just pay a $1 for some garbage breakfast at Taco Bell or McDonald's.