German car will only need HERE for it's Automotive division. HERE Enterprise is on fire with its growth.
If German car gets HERE what happen to other Auto customers? What happen to existing Enterprise deal?
HERE needs cleanup I agree, but with maintain of its growth without affecting customers.
thus logical step is to spin it off, get right value overitime when the financial realize that geospatial location asset is instrumental to everyone and that HERE has best offering.
Cars as we know them, will be transformed, a car will be the next-gen sharable device we will all depend on AND existing companies will be gone. Google, Apple and Uber/Baidu will be the transportation service providers with their "devices". Nokia will sell HERE. Nokia is only interested to move SMS as quick as possible. This change is dependent of network, better for them to focus on what they know.
The result of this bidding war, may make us witnessing the next Netflix transformation for transportation.
Once HERE is sold, I take my NOK profit and follow that buyer.