We have all seen this before. Company uses questionable moral and legal judgement to increase profit margins and drive stock price up. Insiders sell. Someone sniffs around and realizes the company is unscrupulous. Rumors swirl, then facts are brought foward. Lawsuits and legal actions follow. Company is on the hook for massive damages, reorganizes under bankruptcy, shareholders (and victims) get nothing and company is reborn under a new flag to do all over again.
This is going to zero. Maybe not in a straight line, but if you can find shares to borrow short, then you will make around 28 from todays price. They will be liquidated to pay for damages and to consumers and investors.