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CC Media Holdings, Inc. Message Board

bear_cubster 1 post  |  Last Activity: Jun 19, 2014 8:41 PM Member since: Nov 10, 2008
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  • This company is hard to figure out. First years ago they sold off Smokey Bones, which at the time was their chain that I visited the most (not anymore since I cut down on beef/pork). Now that I am eating more fish and it seems like others are too, what to do they do but get rid of Red Lobster which is probably the most recognizable seafood chains, yet keep Longhorn (a steakhouse). With more and more people eating seafood nowadays (and eating less beef) this is a head scratcher. Especially when you consider the steakhouse market is much more competitive and has much more competition than the seafood market. I simply think they needed to modernize the chain and make it a bit more appealing to the 20-30 something crowd by adding more seafood options that appeal more to a younger crowd like sushi, fish tacos, etc. I think a seafood chain like Red Lobster has more potential than a carb heavy pasta place nowadays, I mean who really orders spaghetti at a restaurant anymore? The investors who got the Red Lobster chain got a super bargain. They can keep the existing cash cow locations, close the locations not doing so well, and expand on the chain, maybe making smaller hipper locations that serve sushi, more high-end locations or, branch out into the fast casual like Panera or Chipotle type stores, lots of options...

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