This week in Orlando, Trader Joe's opened a store on the same street as Whole Foods as far as I know I think there are now 2 Whole Foods stores and 2 Trader Joe's stores in the greater Orlando area. Although it is smaller with less selection the prices are definitely better at Trader Joe's, good luck trying to find wine for $3 per bottle at Whole Foods. I like Trader Joe's own unique brand items better than Whole Foods. I like them both but with a new store closer to me, I will probably go to Trader Joe's a bit more than Whole Foods but still go to both of them. I wonder if the lower prices and popularity of Trader Joe's will hurt Whole Foods. Until recently, Whole Foods pretty much had most of the Orlando organic market with 2 stores to 0 Trader Joe's stores but now Trader Joe's has caught up with 2 stores of its own. I used to live in CA so am very familiar with Trader Joe's products.