Many companies read these. I got a free patch for quick books once by doing this, and a call with an apology. The problem with calling a company is that must customer service people are not empowered to do much. However, people in marketing, often a social media group that reports to a CMO, often read these. The world is very different today gramps.
The iPad app for checking usage would be a lot better if you cached my password. I have had to reset it many times. Your authentication rules are stricter than most financial sites, and it is annoying. You need a better product manager.