Message 1: The people who got in DROP above .30 will likely never get their money back. I highly encourage the people who have invested above this point to consider an alternate profession or hobby. Drop over the years has been a HIGHLY SPEC PLAY. With that having been said, the ones claiming to have lost 100+ thousand should put themselves in timeout or some equivalent. Rule #1 regarding spec plays is to never invest something that you cannot afford to lose, so no whines.
Message 2: If you are getting into or looking at DROP now, then you might be on to something. The PR on 1/6 was filled with good news. FUSE shipped more than $500,000 of product during the 4th qtr; that is a big, considering the previous 2 qtrs were less than $500,000. FUSE is just now starting to crank revenue up, which is what you want to see. Tiger Woods sporting FUSE gear does not put money in your pockets, people buying the product because of the expxosure does. The investors who bought above .30 essentially payed for Tiger Woods' bags and the profits that recent and future investors will receive.
Message 3: The recent PPS drop can be attributed to what is known as 'panic selling'. Panic selling is temporary and will pass, but while it's here, it does create a good buying opportunity. The panic is over the mention of a possible RS. I have been around several RS, and I must say that each one has ended differently. The bottom line in this case though is that the company may need more cash to fund operations. The operations being performed now are directly related to generating revenue and not for Tiger Woods' bags. You are no longer a bag holder when the company is making money.