What is it with former company founders and their desire to sink their own companies. This guy is hated in Vancouver because he lives in a multi-million dollar home and is trying to buy up real estate that he has no business sticking his nose into. And then telling everyone how much money he made investing in Lululemon's competitors!!!?? This guy has absolutely NO CLASS and doesn't give a #$%$ about investors in lulu.
Rarely does a reverse stock split benefit shareholders. If the stock goes up $1 now we're all millionaires but after the split it won't move like that ever again. I would sell before that even if in the red.