Rarely does a reverse stock split benefit shareholders. If the stock goes up $1 now we're all millionaires but after the split it won't move like that ever again. I would sell before that even if in the red.
Apple will lose so much credibility plus greater stock drop, much more than if Cook stands his ground. His only optionn is to say no. Feel sorry for the guy but he's the boss now...."Heavy hangs the head that wears the crown"