It appears that retail (on-line) buyers are being played, more and more each day. Advertise the #$%$ out of a growing stock, big guys then start buying large positions, create a frenzy, pump it up to get even more advertising. Get thousands of little guys to then buy in (before its too late). Then create a panic by starting a big sell off. So the little guys panic, sell before its too late. When the dust settles, the big guys can then buy it back cheaper and start the cycle all over again.