Give this a rest! It was a well-constructed and insightful post and I for one thank you for it but we do not need to see it every day. Let it rest.
You'll need a lot more than 5000/week to break even if you start shelling out for airtime during Sunday Night Football. Cheaper to post ads on the beer coolers of liquor stores to reach the same target audience.
That's my read. It seems it would be a hedge against a precipitous drop in the PPS for someone wanting to take a large long position leading into the CC.
I can only comment on one of the foregoing: My asthma is better controlled by my Advair diskus than by anything else I have ever used. I'm just saying....