Absent the mgmt circus (really only one manager on duty at Reed's), In my much refined opinion sitting here waiting patiently on KOMB to explode, I realize the boom upside may not materialize. There needs to be marketing push behind the category and the home brand itself. Without spend- and competence relative to pricing product and cost of goods- this ship will need a tugboat to get out to see vs to harbor where it seems to reside most often.
In addition- secondary will involve road show dog and pony and support for stock at certain decided PPS level (market makers control the stocks vs participants or investors).
Highlight from Seeking Alpha So we’ve done two colors, and that has been successful. And we’re working on doing three colors. I think it’s plausible, easily. By the end of this second quarter, we plan to have a low-resolution demonstrator, so it will be almost VGA, not quite. NOTEWORTHY Key words are:" low resolution" mentioned in press released yesterday.
You said you had the sets at two colors, and I assume the goal is to get to three colors. How much more difficult is it to get to that point?
Andrew Sculley - Chief Executive Officer and President
You’re absolutely right. The idea is three colors. And by direct patterning, just so everyone on the phone understands, today we use a white OLED material, so if you turn it on by itself, it will glow white like lights in your room. And then we put color filters down. Color filters are easy to pattern at the very small structures, 8 micron pixels, which have 3 subpixels in it. It’s easy enough to do that.
On the other hand, what you want to do, because the color filter removes, by design, two-thirds of the light, and really it’s not 100% efficient, so maybe you get 20% or 25% out. So we want to remove those color filters, and therefore, we need to put down little pieces of colored OLED, red, green, and blue.
So we’ve done two colors, and that has been successful. And we’re working on doing three colors. I think it’s plausible, easily. By the end of this second quarter, we plan to have a low-resolution demonstrator, so it will be almost VGA, not quite.
My guess this is what it is "shelf offering". With the stock trading at such a low currency value and shareholders swept up in a tide of losses, a secondary without a sound cause, would be anything less than unsettling?
Most people are at peg I on this stock. If you take out private label- ain't much to say about a company that's been peddling RGB for many years. My take is they give the product away and make nothing or their cost are semi wide trailor or mgmt (1 blind mouse vs many) is living off shareholders and hanging with his dogs.
The new CFO- resume falls far short of the previous exiting CFO. Reed's being in 1 zillion stores with RGB and KOMB,,,,, should be rising fast. Instead, it appears the stuff is being given away. This quarter must be a hit or its back to the old doghouse and worries about liquidity. SOS
If EMAN tech is so sophisticated and already on this profile rifle, then what other endorsements do we need that demonstrate tech is market ready? Google- scope in on your new partner in OLED.
Its orchestrated (Fred Astaire c/o Wall street) dance- if you push toward new low stock flushes out. Volatility is the game and how mm collectively earn their keep$$
Simple- No word out of Display conference makes for unrest and Samsung building plant is a major force in play. However, the OLED pond is big for many splashes to be witnessed. Noe to trading- the stock market is and will always be motivated by a fear/greed tug of war.