yes, " Comparing to ESTABLISHED companies" is exactly what is on this Stock site. Click on under the word
and note the chart listing of "Competitors"
Note also that under SodaStream's profile that SodaStream was founded in 1903.
in other words ESTABLISHED.
Also note that I wrote: "perceptions of SodaStreams relaunch"
in other words TRYING TO REINVENT ITSELF
So, as you imply, SodaStream is not diversified. They have had since 1903 to diversify.
That then is the problem. SODA is a one product company.
As leading newspapers have featured on the Sunday Financial sections we have now entered the 4th quarter of FY 2015. Certainly not a robust trend over the last qtr for The majority of Mutual Funds and market sectors.
So what is the perception of SodaStreams recent trading price over the last quarter and over the last 8 quarters? Birnbaum appeared on CNBC. Was there any. change in the outlook for the posting of 3rd auarter results to be released in the next three weeks?
IMO the overall outlook for SODA is that continued patience must be tempered with the relaunch cannot be fairly reviewed until the release of the 4th qtr results of 2016 in March of 2017. Patience to longs over that time COULD bring a strong return. Certainly when comparing with the overall market, holding SODA long term is NOT the worse thing an investior could do.
The Container Store concept is an excellent one for 12 to 20 units accross the nation.
It would work if PRIVATELY HELD!
IT ahould have stayed away from a Public Offering. A constant gain in sales and profits is impossible for this type of business. Management should TRIM the store count and GO PRIVATE.