I think Disney should consider the tracking stock structure ala John Malone. I'm sure it would unlock some value and allow shareholders to buy and sell their favorite pieces. Disney Media (Media networks and Studio), Disney Entertainment (Parks, Resorts) and Disney Ventures (Consumer, interactive,etc.).
Last sentence is good advice. Don't buy too much of this. Buy enough to keep an interest. Max out at what you can afford to lose. My own rule of thumb for any speculative stock is to limit it to 1% of assets until the story gets clearer. By that time if may be too late but at least your in it. If it goes south then you won't get hurt much. My only spec stocks are IDI and OPK. Everything else is solid large cap and mid cap companies where most pay dividends. Be prudent not greedy.