That's right - I hope it gets to 6.80 by year end, but that may be too high. I can see it getting close to mid 6's, supposing earnings report well. See this stock moves in defined channels within SSS and Qtrly earnings - only to exit that range with positive numbers. It usually runs up after a positive SSS numbers release. However this time it broke out of its range, prior to the release (when it broke the 5.30s) and ran night until SSS was release - it then corrected. See, positive SSS numbers got factored into the price, mirrored by the rapidly rising PPS - prior to the release. It therefore had to drop and correct because the catalyst to get it there was predicted and acted upon prior to the release.
Goldman wrote an article I want to say 6-8 months ago about (might not be the exact words which were used) but - shattering new trends. Ecigs were one - this industry isn't brand new however it's still very early in the game. Technology, globally, has been advancing at an exponential rate. Ecigs have incorporated technology into an existing trend - this industry has a lot of room to run. I live in Los Angeles, I'm very familiar with the scene - I'm exposed to it almost every weekend - and I've been noticing the use of ecigs increase at a fast rate. This industry is huge - it all matters on whether you trust this specific company or not. Good luck
Agreed - until the next earnings are released this will play up and down in a range and go nowhere. There's been no catalyst in between earnings.
I'm in. Due to a lack of proper management, they've let day traders take control of this stock. If enough people send emails - some things can be changed. I'll look into it this weekend.