Do not worry about a few pennies but look for dollars you will gain.
You cannot get the low of the day but bee happy that you stepped in today.
Wait until some patients complain from ABBV's drug side effects.
5 pills with side effects are not easy to huddle daily.
Patients who are forced to take ABBV drug will not not happy andd will not forget.
HZNP income was not affected. HZNP drugs have a few alternatives but some people may not like the side effect and that is why the company found a way to sells its drugs and even gains more customers.
All comes down to marketing and how GILD can market its better drugs effectively. ABBV is desperate since its main drug is going generic, this was the concern when ABT spun off ABBV.