Jack hasn't really done anything wrong. However, as a CEO he hasn't given the stock holders their due. You might be right but lets see what the new guy from Eisai has to add.
If there were no change I would agree. Eisai s approach of take no prisoners and get the new order established is the best news we've had in months. This is a NEW DAY my thoughts are to bring on the demand from the people let them know Belviq is available. Every social network on the planet will be buzzing with the term BELVIQ. Japan can take this viral in a day & match it with an app. I feel good!
Coates did not deliver the message to the masses. Knocking on doors in the middle of the winter with scary pamphlets gave us the numbers we got. Our level of product awareness is extremely low. Doc's will resist using a new drug unless there is a demand for it. The demand will influence his/her script writing. Belviq needs exposure to make money for both Eisai and Arena. Current numbers do not pay the bills and the effort truly looked like a take under. This new action by Eisai should produce results quickly. I've requested to be shown a bridge between the customer & the product.....until this point we weren't building one. This change needs to happen quickly utilizing the both the internet (social networks) and tradition media. A phone app would maybe work as well to correspond with the script. Its a NEW DAY and I for one see better things to come.
At this time they are on a different path & I 'm excited.....we should start seeing results within a month.
There is no stage (in a big way) at this time considering where we should be after a year of promotion. This is a novel drug that after a year over 99.08% of people do not know what a Belviq is. Change...TIME HAS COME TODAY TIME!
Marketing Change is on its way ......the problem is not the product. The process is being challenged and this is a very good thing.
It is very fortunate that change is happening now before the same operational errors occur in other areas that have happen in the US. This is a real game changer and what Eisai needed to get things on the move. Marketing will be changing in a major way. I for one think the sweep of the US with a viral campaign followed by commercial advertising mass media attack to let people know what Belviq is will be on its way quickly. If Eisai doesn't have this in mind they wouldn't be making the major changes its is making. This is a good DAY!
Its a New Day....Prepare to let the world see Belviq....its going to go viral (FREE ) and socially attach itself to all the human networks available. Japan can make an outrageous commercial in one morning and set it free that afternoon. The process that should have been used to seed Belviq a year ago.....YOU ARE ABOUT TO SEE THE CONFOUNDED BRIDGE!
The cat will come out of the bag........On display will be the CONFOUNDED BRIDGE!
Without the recent changes I would say you would be correct. Its a new day....we ride.
The door knocker mentality has left the building. Get ready to be shown the CONFOUNDED BRIDGE!......This is going to get good.
Eisai was in disarray....we've got change. Now really might be a good time to check out if you are short. The message will be sweeping the states clean of any doubt of what Belviq is and how to get it.
Expect Change & Except it NOW. It takes nothing to go viral these days & its happens over night.
Expect marketing to start showing up. I wouldn't be surprised if a major push isn't being orchestrated as we speak. Eisai has seen what it did not like so expect change & expect it now.
I can't imagine having any numbers at all with this Roll Out. Eisai is taking control....its a new day.
The effort has been pathetic.....no media updates, no media at all really. This is a new day I hope they run with it.