weather u like it or not, I see jcp going to atleast $4 before it turns around-however, in the long term jcp will very likely will see $20 plus in 2-3 yrs...I own no jcp, having sold it all when it was $41-and will wait and buy at some later time..
I anticipate that JCP will see $4 before it turns around-this is based on how the stk mrkt trading goes, as shorts will keep hammering and keep the pressure on until JCP shows a positive change in its operations-revenues and profit. This could happen sometime in 2014.
Don't count JCP out, they have been here before..For long term investors JCP would/will reward them well. I will be watching an ultimately looking to buy...Anyone shorting JCP be prepared to get burned as it has the potential for big moves here, as hedge funds or big investors bet on it..