I'm looking at purely from a stock perspective. Took a hit today and think it will probably continue. Perception is reality so even if their sales hold steady, once the NRA starts up with the blow horns, people are going to get worried with this stock.
Yeah, lot of shootings at Starbucks lately???? The folks out west I'm sure are happy. Unfortunately, Starbucks is located in WI, MI, OH, TX, etc... Financially speaking, no doubt the stock is going to take a hit.
Need to stay up to speed friend as the comments were late in the day. After hours is down some. Once they keep digging the anti-gun hole, you'll see a strong apology in order to try and save the stock.
Now we know how adamantly the CEO dislikes even legal gun use, so the NRA, etc... is going to push to stay out of Starbucks. Congrats to Dunkin Donuts and I feel sorry for this stock (near term anyway).