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J. C. Penney Company, Inc. Message Board

chase07470 1104 posts  |  Last Activity: Jul 8, 2014 4:56 PM Member since: Mar 5, 2008
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  • chase07470 chase07470 Jul 8, 2014 4:56 PM Flag

    Bleak, bleak times for LULU. The company is imploding:

    Net revenue for the quarter increased 11% to $384.6 million from $345.8 million in the first quarter of fiscal 2013.

    Direct to consumer revenue increased to $66.0 million, or 17.2% of total Company revenues, in the first quarter of fiscal 2014, an increase from 15.6% of total Company revenues in the first quarter of fiscal 2013.

    Gross profit for the quarter increased 15% to $195.7 million, and as a percentage of net revenue gross profit increased to 50.9% for the quarter from 49.4% in the first quarter of fiscal 2013.

    The shorts are so dead in the water at these prices.

  • chase07470 by chase07470 Jul 7, 2014 7:58 AM Flag

    Went into a LULU store over the weekend and spent a good hour with my lady looking through the collection. What stands out is the fabrics. Nike, UA, Addidas, GAP...not even in the same category.

    Sales person said she is amazed at how busy the men's section has been this summer. She said it was "slow at first but now...." to my ears.

    My hope is the PE deal doesn't go through and the stock gets hit one more time. I will pile in to the biggest position I've ever had. This really is, along with Apple when I bought at $90 and Chipoltle when the wall street pack turned on it, among the truly great investment opportunities I've come across.

    Plenty of room for expansion in the US. The whole world is wide open. They have a product that is unique and extremely profitable. The brand has cache. Men are adopting it. I would not be surprised to see LULU at $250 in two years IF they have an aggressive expansion plan, iron out operational issues and get the right product mix.

  • Reply to


    by swamiknows2 Jul 3, 2014 9:28 AM
    chase07470 chase07470 Jul 3, 2014 10:23 AM Flag

    He works for someone. Was advocating the short in HLF with 1000 posts a day as it went from $35 to $70. Happy to have him here. It means his employer is screwed again and trying everything, including, "My Boy, this is a bad situation for you...." Yeah, about as bad as being long HLF from $35 to $

    Hey Vulture, just tell your client to flip, they're wrong...again.

  • Reply to

    Could be above $45 close today

    by chase07470 Jul 3, 2014 8:38 AM
    chase07470 chase07470 Jul 3, 2014 9:01 AM Flag

    And all this nonsense about it being too expensive at these word...London. Thank God, LULU opened that store because its resounding success is complete and total validation of the international growth value looking forward.

    The company is a steal here. It's a steal at $50, it's a steal at $70. All they have to do is open stores and maintain quality control.

  • WSJ careful in their reporting. But people are talking and the price action indicates doors are opening for Chip Wilson and GS.

    Always my favorite moment in a trade...when the opposite side realizes they're in big trouble and start calculating the potential losses of staying put. A lot of short covering this morning. Holding could mean $50 per share plus by Monday as the story emerges on who is willing to pay what....LULU is a growth story. Much of the country and the whole world beyond, still to be tapped. Go walk around East Hamton and see just how damaged the brand is....not at all.

    Shorts are dead wrong at these levels.

  • chase07470 chase07470 Jul 3, 2014 6:26 AM Flag

    Well look who arrived on the Lulu boards. The old vulture. Hey old sport, funding my rather large lulu position with all the money I made long in HLF. I guess you're short with what little you have left from shorting that stock. Results will be the same here.

    Soon as I saw you posting here, I knew I was right.

  • Reply to

    Lulu is a lemon. Fad fading fast

    by samsungtyrone Jul 1, 2014 9:01 AM
    chase07470 chase07470 Jul 1, 2014 9:10 AM Flag

    I love this investment thesis. This is what the shorts think. They don't get the aspirational/luxury brand aspect at work here. They think women actually read financial news. that the brand is damaged. Take a walk in East Hampton, my friend...all Lulu. Brand is as hot as ever and going nowhere. See you at $65.

  • Reply to


    by outsidetoinside Jun 30, 2014 9:02 AM
    chase07470 chase07470 Jul 1, 2014 8:45 AM Flag

    One customer is worth five anywhere else selling this stuff. Have you seen the margins? Best in the industry. They can't open more stores quickly enough and they have a whole wide world in front of them.

    Anyone short this stock, where it is now, is going to get their head ripped off....slowly through 50, then all at once up to $65.

  • chase07470 chase07470 Jun 30, 2014 9:23 AM Flag

    The writers get paid by the hedge funds who are short. They bombard the finical world with these silly articles. Same thing happened in Chipoltle and Netflix. Eventually, the balance sheet wins out. It always does and big do we have a great one at LULU.

    Just buy more.

  • Reply to


    by outsidetoinside Jun 30, 2014 9:02 AM
    chase07470 chase07470 Jun 30, 2014 9:21 AM Flag

    And the paid troll shows up. Hedgies getting desperate. Hope they plan on covering on this dip, going to be the last chance to get out for a long, long, long time.

    This is Netflix and Chipotle all over again. Same arguments against the same, sparkling balance sheets.

    You want to make a lot of money? Buy LULU and hold it.

  • Reply to

    The Street

    by wolfyspoon Jun 24, 2014 3:52 PM
    chase07470 chase07470 Jun 26, 2014 7:07 AM Flag

    It goes behind that. You can buy editorial with money, which is what's happening with LULU. There is simply no way to make it in the internet news and information finance world when you give away the editorial to the reader and the ads get two cents a click. You have to get revenue somehow...

  • chase07470 chase07470 Jun 25, 2014 8:25 AM Flag

    Don't hear much about the the London store sales which indicate foreign markets are hungry for the brand. Or the fact the brand isn't damaged because 99% of LULU shoppers don't read the financial news. Or that fact that what Chip said wasn't offensive, he was just stating fact as a reason for the issues......

    In the end, the fact Chip is back, is great for this company. He's proven, over and over, to lead a successful collaboration on the design and material sourcing of items women will buy. Now it's just rinse and repeat, into more store locations than ever before.

    Hope it stays public, this is going to be a great ride.

  • Reply to

    The Street

    by wolfyspoon Jun 24, 2014 3:52 PM
    chase07470 chase07470 Jun 24, 2014 6:47 PM Flag

    It's actually funny what a shill they are for anyone with money and a big short position in LULU. Keep watching and reading all of the pieces searching for something, anything that is legitimately worrisome and they keep coming up with nothing.

    Bottom line, this is a growth company just scratching the surface of its potential. I hope it isn't taken private. I'd prefer to ride it to $150 from here over the next two years.

  • chase07470 chase07470 Jun 23, 2014 2:35 PM Flag

    In a world where UA has a 60PE, you think LULU, with the ability to open 60 stores a year is going to 10PE? Man, give tour money to charity and get out of this game while it can still do some good.

  • chase07470 chase07470 Jun 23, 2014 10:21 AM Flag

    You're on the wrong side of this trade. It's as simple as that. But you want to fight the teen and lose your money, then its your call.

  • Reply to

    LQQKING real

    by swamiknows2 Jun 23, 2014 9:44 AM
    chase07470 chase07470 Jun 23, 2014 10:05 AM Flag

    Imagine being short this stock? In a world where an UA has a 60PE? They can do whatever they want with the share price from here and since they already got the longs, the 24% short float is next up. Would not be surprised to see $70 in a month or so.

  • chase07470 chase07470 Jun 23, 2014 9:42 AM Flag

    Exactly. Mr Market plunged the stock to get the weak longs. Now, they go after Shorty. It's going to only get worse, just like it did in Chipoltle...slowly they will inch it up to $50 then all at once they will rip your head off.

    I feel bad for shorts in this stock. All the reasons in the world to bring it back to $70...and they will.

  • chase07470 chase07470 Jun 23, 2014 9:32 AM Flag

    Yeah. No debt. Nothing but growth in front of it. Beloved brand by women....thanks, Einstein. JCP is what death looks like in retail. Mountains of debt, zero growth prospects, yet it's still humming along.

    Chip Wilson ended the short party. The sooner you realize it's over, the more you save.

  • chase07470 chase07470 Jun 23, 2014 9:12 AM Flag

    24% short float? Mr. Market took out the weak longs, now he's coming for the shorts. Stay stubborn, my friends. Ideally, you cover above $60.

  • Reply to

    sam poser at stern agee

    by mngtscrwdup Jun 18, 2014 12:31 PM
    chase07470 chase07470 Jun 18, 2014 1:01 PM Flag

    I think Sam is a paid pawn of the significant short interest in this stock. Why else would he be rushed out to publicly knock down buyout rumors? Too many "neutral analysts" on the take in this internet age.

    Bottom line, shorts can pay all the Sam Posner's, Motley Fools and Seeking Alpha's they want. Something very good id happening here and shorts best cover before it's $55.

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