I think we all share similar concerns. Big money was able to recognize dimished shelf space and stuffed channels well before earinings releases and sold the stock short. One would assume they also might be ahead of the curve should Skul start taking back market share and thus begin buying the stock...and that's clearly not happening. So i would assume status quo for now. Skul needs to regain popularity with its consumers.
Not trying to steal any thunder from Charles, but I have thought for awhile of the possibility that Nike or Under Armour should acquire Skul. Nike has a couple billion in cash....Skul would be chump change.
I think Alden would love to sell Skul to a much larger company to leverage marketing and distribution, but can't find a purchaser willing to offer what he wants. Slick move to hire a Nike exec to help facilitate a possible sale. But I don't believe for a minute that Nike "offered" up an exec to gain more knowledge about a possible purchase. Hoby took the opportunity to be a CEO. Just a logical career move.
Stopped in last night at BB to do some Christmas shopping. Immediately upon entering..BAM...a huge Beats display front and center. You could not go in to the store without seeing and walking past it. I eventually found Skullcandy on the backside and saw they had the Crusher out for testing. I had not worn them and was excited to test it, but its display was not working. Its looks and construction are nothing special and I would never buy it without testing it . Only good thing about the Skullcandy headphones were the heavy discounts. Mixmaster for 199 and aviators for 80....quite the bargain. Sales guys did say Skullcandy remains popular and they all rolled their eyes about Beats. What a great marketing job they have done cuz no one talks positive about the sound and quality.
Back to the gaming section where the sales guys raved about Astro headsets. I saw the Playr 1 on sale for 129....a $50 discount and bought one for my son. What a deal! But not so much for us shareholders. I'm guessing BB has no lost love for Skullcandy at this time with all their inventory they are trying to unload.
I still believe in the company, but they have a ways to go to right the ship.