fhmesser….The drop from $40 to $30 is in fact a 25% decline. And yes, you will now need a 33 1/3% increase just to get from $30 back to $40. Basic math 101, not rocket science. Also, don't be so sure about where a stock may be trading 5 years or more from now. I heard the same argument 15 years ago about one of the greatest pharmaceutical companies on earth, Pfizer. I paid $42 per share of this great company 15 years ago, needless to say, that to this day, 15 long years later, it still trades much lower (with no splits). Never think a company is so great that it can't possibly trade lower in 5 yrs or 15 for that matter.