Objectively speaking, the business model is broken...period.
Plain and simple.
CEO Kelley and management have got to go. Step down or be axed...period.
GMCR CEO Kelley should step down or be axed.
GMCR management has no clue and are obviously indifferent to investors.
Brian Kelly CEO stated during a CNBC interview that they try to stay focused on the customer rather than obsess over stock price.
Well, Keurig Cold has thus far seemingly proven to be a joke along with the stock price. The business model appears broken.
Management should be overhauled and booted....pathetic.