I wouldn't listen to everything they say on the message boards. Most have an ulterior motive, usually to push the stock either up or down, whichever is to their advantage. I bought this stock at 60 cents, so I have doubled my money. I could sell half and play with the houses money, but I am in it for the long run. Liquor sales usually go up over the holidays, so maybe sell after fourth quarter earnings announcement in January?? Totally up to you. I sell my losers in December to offset my winners for tax time. Everyone has their own investing style. I use the message boards for overall sentiment and sometimes tips about other stocks. I watch Jim Cramer for pointers too. Patience is very important. Have fun with it and good luck!