If a person buys a stock for the dividends and if the dividend is stable then the fluctuation in price is not very important. I am very heavy in Healthcare Reits--every time the Fed coughs they take a hit BUT it does not matter since their dividend is secure-now they are moving up in price but a rate hike will put them lower---the point being is that if you are investing in a quality stock that pays a secure dividend then the change in price is not a reason to panic. By the way my main Reits are VTR ,HCN, OHI, HTA, DOC.
Garp- If an investor purchases a stock simply for the dividend then the amount of shares is not as important as if the investor is seeking growth and capital gains.
EVERYBODY focuses on share price of one share BUT then you determine the number of shares to be bought based on your risk factor and your sell point goal.
Garp- I'm sure you don't invest the same amount or numbers in every stock purchase -hopefully you have an entry price and a sell price-that being the case you would invest accordingly.
Sometimes to give advice it is important to know the number of shares an individual purchased-a person buying 1000 shares at $42 might consider unloading it at a 10% profit while another that purchased 100 shares might not be interested in a small profit and be more interested in the dividend. I think we all wished that we invested when BGS was at $33 or lower but that can be said for a zillion stocks that have shot up in value.No crystal ball in my grasp!!