"Although the company’s sales growth in 2016 is expected to benefit from easier comps, Grainger expressed concern regarding General Mills being able to deliver consistent +LSD growth, given the continuing weakness in the company’s core U.S. categories, sluggish sales momentum and its key international markets facing macro pressures."
This is an excerpt from the Morgan Stanley upgrade. It was a short not sweet article about a food company.
A lot of wall street thrives on factors and ratios and data that needs names and labels and identifiers. PH for example is very hard to find the meaning of since it is a subscript for a log scale distribution of acidity data for scientific measurements.
I don't know what the + LSD rating of Morgan Stanley is but if I factor in that their heads must be full of neatly stacked tins of SHINOLA; I can give you some insight into my rating of their, family foodstuff companies rating methodology. In Ideeho we prefer to just come out and say we are going to get some SKS's and take corrective action, if kids and moms and such are not safe.