Come on...many stocks with crazy prices don't even have earnings? People pay a premium for future Earnings. Yes UA is 100...but projected earnings show a PE of 50 or less in 3 years. Go buy AMZN...never had earnings!!!!! People paying for FUTURE!! Yes, it may fall...but long term hold of this stock is not a bad idea. I have been in for 10 years and don't care if it drops...BUY EVERY MAJOR DIP!!