They are used to making huge margins and praying on peoples ego but the public is wising up. Similar less expensive merchandise is everywhere! To buy a Coach bag is not a sign that you're wealthy it's a sign that you're less wealthy for buying an overpriced product and that you are less intelligent for doing so!
Coach , I'm seeing less and less traffic in their stores in my area even though they have 50% off on even the newest merchandise! I expect they will soon find it harder and harder to raise money in the open market (as they just recently did taking on debt) as confidence is lost in their company and stock!
Coach Representative hands you a 50% off coupon as soon as you walk in the door that is good for even the newest merchandise. There are also much less people in Coach compared to a Michael Koors store that is right next to them. These are both outlet stores in an outlet mall, Coach has closed its' full price store in my area and kept their outlet open. I live in a major city area.