Who cares about the Portnoys - Look at this stock on a weekly chart (each bar = 1 week) - it has been hitting higher highs, and higher lows as follows:
high 10/25/13 = $ 30.53
low 2/6/14 = $ 24.66
high 5/12/14 = $ 31.00
low $ 10/2/14 = $ 26.38
high 2/4/15 = $ 33.94
low 7/28/15 = $ 27.20
Try drawing some trend lines from those highs extending out, and from those lows extending out. This is a great entry point and will likely hit the next high in the cycle at $ 34.50 in 7 to 10 months. So what if the Portnoys are stacking the deck in their favor. Look at the dividend trend - there will probably be another dividend increase by January 2016 AND the rumor of a special dividend of $ 0.25.
I will play this one looking for a $ 7.00 gain AND roughly 1.75 in dividends over the next 10 months. That would be a gain of 32% ( 8.75/27.20) over say 10 months - maybe less.
Why am I writing this? Because I have already taken my position, and want others to buy the stock higher.